The Source of opportunity

An asset management company credits one of its resellers for a wonderful eXPerience.

Sourcesmith Industries Inc. is providing the back-end asset tracking and management software, Resource Framework, to Microsoft’s PC Experience Marketing Lab (PCEXLAB). The group is responsible for taking Windows products on the road and doing demonstrations, including the XP operating system and Office suite.

The North Vancouver, B.C.-based company says it is pleased Barcode Systems Inc., a Gold Premier Partner reseller of the Resource Framework product line, created the opportunity and it reaffirms its belief that supporting channel partners plays an important role in increasing sales revenue. It should come as no surprise, then, that Sourcesmith is on the prowl for more partners.

“We’re now actively looking for resellers across Canada and the U.S. which is a big part of what we’re doing right now — qualifying resellers who are able to sell our product,” says CEO and president Barry Swanson.

“We’re particularly targeted towards resellers that are conversant with Microsoft Visual Basic because we license that product within our application. People who are already Microsoft certified partners are well able to deal with out product. And also resellers that are in the barcoding field, that have a lot of knowledge about barcoding device and scanning devices.”

Sourcesmith offers a few programs for resellers depending on their qualifications. Swanson says it is currently working on adding training to the mix. It has been working on creating demo versions of its software, he says.

“Currently we do training on an as-required basis, but as we sign more and more dealers we will start training them because there is both a user side to the product and a programming side,” Swanson says. “We see resellers adding tremendous value to our product.”

Originally designed for NBC to track equipment for televising the Olympic Games, Swanson says it has spent the last two years making the software a more generic product. He says FedEx uses it to track containers at an airport, while a school district uses it to follow assets within the district. Microsoft will be tracking about 3,000 items, he adds.

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Jim Love, Chief Content Officer, IT World Canada

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