The Rolodex: High Road gets its game on

High Road Communications

MC2-Microids, a video game company with offices in Paris and a development studio in Montreal, has chosen High Road as its public relations agency of record for North America.

First established as a game developer in 1985 in Europe, Microids now develops,

publishes and distributes games in North America and recently merged with MC2 to create a new entity, MC2-Microids.


 

GCI Group

Natasha Lasiuk said she will no longer be working on the Nintendo account. All inquiries have been redirected to Lisa Taylor: 416-486-5904, or [email protected].

Meanwhile Courtney Aziz, who worked on the Dell Canada account, said she has left the firm to take a position as communications officer at the University of Toronto’s Innovations Foundation.


 

Sacke & Associates

CableServ Inc. a provider of amplifier upgrade products/services and RF solutions for the cable television industry, has appointed the firm as its agency of record.


 

Communications Mecca

BenQ Canada said it had hired the firm as its PR agency of record, promoting the BenQ brand in Canada. BenQ, formerly known as Acer Peripherals, has a product line that includes digital displays, scanners, keyboards and digital projects. Communications Mecca has also been the PR agency for Brother International.

 

National Public Relations

3Com Canada’s media relations is now handled out of its Marlborough, Mass.-based head office and no longer uses National PR. Anthony Petrucci, 3Com Corp.’s PR manager, told ITBusiness.ca the company likes National PR, but is consolidating its Canadian and Latin American operations.

Comment: [email protected]

Would you recommend this article?

Share

Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.


Jim Love, Chief Content Officer, IT World Canada

Featured Download

Featured Story

How the CTO can Maintain Cloud Momentum Across the Enterprise

Embracing cloud is easy for some individuals. But embedding widespread cloud adoption at the enterprise level is...

Related Tech News

Get ITBusiness Delivered

Our experienced team of journalists brings you engaging content targeted to IT professionals and line-of-business executives delivered directly to your inbox.

Featured Tech Jobs