The Rolodex: Agengies vie for WebAward Competition

The Web Marketing Association 

The WMA announces the call for entries for its 9th annual international WebAward Competition, which judges Web site development against an ever-increasing Internet standard of excellence and against peer sites within an industry. The interactive

services industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Interactive Services Web site of 2005. The deadline for entry is June 1, 2005.

Web sites are judged on design, innovation, content, technology, interactivity, navigation and ease of use.  Each WebAward entry is judged against other entries in the category and then against an overall standard of excellence. The Best of Industry WebAward, a plaque with the image of the winning site embossed, will be given in each of the more than 90 industry categories, including financial services, small business, travel, advertising, transportation, and healthcare. The competition’s highest honor, the 2005 WebAward Best of Show, will be given to the one site that the judges believe represents outstanding achievement in Web development. Last year’s Best of Show winner was Arc Worldwide for their work on Behr Paint Interactive. The Web Marketing Association will also recognize the interactive agency winning the most awards in the competition with the Top Interactive Agency WebAward.

A complete list of past winners and the entry for companies who wish to compete for 2005 honors can be found at

Communications MECA Canada, a communications company specializing in residential and small business solutions including high speed Internet and Internet phone service (Voice over IP), named Communications MECA as its public relations agency of record. The agency will be responsible for carrying out strategic public relations and marketing initiatives for the organization in Canada.

Founded in Montreal in 2000, Canada emerged from the spin off of PSINet and regroups 12 Canadian Internet Service Providers including, Mlink, Istar, and Interlog.  Today, Canada is the alternative to large telecommunications companies and provides people and small businesses with personal around-the-clock customer service. Focusing on people’s satisfaction and empowerment, Canada offers easy, quality and affordable solutions such as Internet access, Internet Phone service (VoIP) and Web hosting. 

Star Net Marketing Inc.

Fluke Networks Canada said Star Net Marketing Inc. would be its new manufacturers’ representative for the province of Quebec. Under the agreement, Star Net Marketing takes on responsibility for sales and support of Fluke Networks’ copper and fiber cable test tools for the verification, qualification and certification of cabling infrastructure, plus hand-held network test tools including LinkRunner and NetTool. 

Alchemy Public Relations

The firm said it had won over the Citrix Systems Canada account after several months in a competitive bid process. Citrix’s Canadian media relations had been formerly handled by Maverick Public Relations. Alchemy was spun off of Benchmark Porter Novelli, and its other clients include Oracle Canada and Adobe.

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