The frenetic pace of a changing social media landscape

Social media is all over the news these days. Whether we’re talking about startups and tools, brands, issues such as privacy and security or how big brands and events are using social media, we can expect to hear something new or interesting every day. Just consider some of these examples:


Last month we were introduced to Vine. Twitter purchased Vine last year which is a six-second looping video creation tool and consumption platform. It’s all the rage right now. But what will be the shiny new object we all flock to next week?


One of the most popular international brands using social media (and integrated media) these days is Red Bull. Its culture of “pushing the limits of human endeavour and experience” makes for great content on platforms such as YouTube and Instagram.

Vine is the social media trend du jour.
Vine is the social media trend du jour.

Privacy and security

Privacy has taken a back seat in the social media discourse these days. That’s only because the hacking and unauthorized use of Twitter accounts of Jeep, Burger King, HMV and the City of Vaughan, Ont. has brought the issue of security to the forefront.


Recent events such as the 2013 U.S. Presidential Inauguration, the 2013 Super Bowl and Beyonce half time show, the Grammys, and Oscars have all heavily used social media tools and tactics to amplify the conversation and experience.

Over the coming weeks and months I will be highlighting specific social media trends and case studies. I encourage you to participate in this column by reaching out to me on Twitter @karimkanji and also by including the hashtag #ITBSocial.


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Karim Kanji
Karim Kanji
Karim Kanji is the Canadian Director of Social Media Strategy at iNvolved Media. iNvolved Media was purchased by Active International in 2015. Clients include popular food brands, technology brands and other CPG companies. Prior to joining iNvolved Media, Karim led the paid social media strategy for some of Canada's most popular CPG and confectionery brands for Catalyst/GroupM. Karim started in the social media space when he co-founded and was the President of THIRDOCEAN where he led the creation of digital content for companies including Scotiabank, Ontario Teachers' Pension Plan, Microsoft, Wild Water Kingdom, Palomino Systems Inc. and Techvibes. Karim has also been recognized as a pioneer in podcasting having interviewed people such as such as federal NDP leader Jagmeet Singh, former MLSE boss Richard Peddie, TVO's Steve Paikin, Canadian serial angel investor Dr. Boris Wertz, HootSuite founder Ryan Holmes, Mathew Ingram, Mitch Joel from Mirium and many, many others. As a demonstration of thought leadership, Karim led the development and execution of reports discussing how technology and digital media have impacted industries such as retail, education, health, gaming, sports and banking.

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