The Bay goes IP

Hudson’s Bay Co. will use Internet Protocol technology from Sprint Canada to keep up with bandwidth demands associated with a trio of retail application projects.

The deal is part of a four-year agreement that will also see Sprint Canada continue to provide long-distance, toll-free, audio conferencing

and automated integrated voice response services for HBC. The two companies have been working together for three years. Financial terms of the deal were not disclosed.

Gary Davenport, HBC’s chief information officer, says the company did pilot tests to make sure digital subscriber line technology could provide the service levels it needed before sending out a request for proposals.

Sprint launched IP Enabled Solutions — designed to allow users to set up new IP networks without extra capital costs — last September in collaboration with Cosine Communications.

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