Technically beautiful, but marketing-challenged

Does this mean Ottawa is technically ugly?

Pity the poor Ottawa Centre for Research & Innovation, which finally threw in the towel yesterday after trying to come up with a slogan for the nation’s capital that would reflect its technology focus and attract investors. Their choice, “Technically Beautiful,” was an instant flop, attaining the kind of in-joke status among industry types that “Wasssup?” gained among Bud Light customers last year.

The National Post today quoted Ottawa city councillor Alex Cullen today saying, “It became an object of ridicule on the street. It also become a parlour game trying to come up with a better slogan.”

The OCRI and the Ottawa Tourism and Convention Authority have since decided not to replace “technically beautiful” and to carry on without a slogan. But that doesn’t mean the parlour games have to end. You can send me your ideas, while I offer mine. Herewith, my top 10 choices for the new Ottawa IT slogan:


10. Digital Capital (with apologies to Don Tapscott)

9. The Broadband Boom Town

8. Wireless, But So Much More

7. Silicon Valley Bore

6. IT’s Gorgeous!

5. Fibre-optic and Fabulous

4. Pretty and Plugged-In

3. The City So Nice, You’ll Log On Twice

2. I Can’t Believe It’s Not Redmond

And the #1 Ottawa IT slogan to attract investors:

1. Marlen Cowpland Slept Here

[email protected]

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

Shane Schick
Shane Schick
Your guide to the ongoing story of how technology is changing the world

Featured Story

How the CTO can Maintain Cloud Momentum Across the Enterprise

Embracing cloud is easy for some individuals. But embedding widespread cloud adoption at the enterprise level is...

Related Tech News

Get ITBusiness Delivered

Our experienced team of journalists brings you engaging content targeted to IT professionals and line-of-business executives delivered directly to your inbox.

Featured Tech Jobs