.sucks just might be a good idea for a TLD

Yesterday it was Google Inc. that applied for the generic top level domain (gTLD) .lol.

Today, Momentous Corp. of Ottawa announced that it too is seeking approval for several gTLDs.

The four new registries for which Momentous Corp. companies have applied for are:

What other cheeky (or cheesy) TLD can we expect to be announced in the next few days?

The Internet Corporation for Assigned Names and Number’s (ICANN) call for new TLD applications has apparently opened the doors for a whole slew of dandy domain applicants. Could this have been what Vint Cerf, Google’s chief Internet evangelist meant when he said: “By opening up more choices for Internet domain names, we hope people will find options for more diverse-and perhaps shorter-signposts in cyberspace,”

“Some people may be surprised by the TLDs we’ve pursued,” Rob Hall, chairman and CEO of Momentous said in a release today. “But we are confident that our applications will help to create real focus and energy for specific industries, communities and consumers online. That’s what we are after.”

The company’s release said .design will create an online space for designers of all disciplines to communicate and collaborate, .style is meant for consumers and business “committed to adding style to daily life.”

.rip is meant to “create the singular definitive venue for memorializing loved ones, places lost to time, defunct brands and out-of-market products.”

 “When we consider product reviews, online dialog rarely satisfies the consumer who wants to be heard or the companies who are anxious to respond. The mission of DotSUCKS is to create a new space on the web that will give voice to consumers and create the opportunity for closer contact between companies their customers,” he said.

No word yet who applied for the gTLD .fail. But do you think Hall’s idea is a .winner?

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Jim Love, Chief Content Officer, IT World Canada

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