Stact’s elegant wine rack a crowdfunding success

Stact is a modular wine rack that you hang on your wall. It’s available in a number of different colours and textures, and the panels can be adapted to any space. What’s important to know is that you can fit more wine into a smaller space.

Vancouver native Jamie Kasza was inspired to create a wine display that would fit into any decor and collabored with designer Eric Pfeiffer to create Stact. “I love wine, but I hate wine racks,” he explains in his Kickstarter video.

When it came time to raise money to get his product underway, he set a goal of collecting $20,000 on Kickstarter – but ended up with more than $100,000 in the bank. We asked him to share his crowdfunding success story.

Jamie Kasza is the founder of Stact.

Brian Jackson: Tell us your story, what is your project and why did you turn to crowdfunding?

Jamie Kasza: As a wine enthusiast, I saw a need for a better way to store and display wine – the present solutions offered to consumers, put simply, are hideous. With a global online wine industry expected to grow by 63 per cent, overtaking even the music downloads space, I knew that the wine rack would need to be optimized for the online sales channel. I commissioned ICFF award-winning designer Eric Pfeiffer of San Francisco to design the revolutionary STACT modular wine wall system.

I turned to crowdfunding to finance expenses involved with manufacturing the product, which include tooling and material costs.

BJ: How successful was the model of crowdfunding vs. your expectations of it?

JK: My experience with crowdfunding via Kickstarter well exceeded my expectations. Generating over $100,000 in funding provided the capital needed to cover startup costs, patent applications, and initial production run.  Beyond the capital, it provided the platform that helped garner international press from leading news outlets, magazines, blogs, as well as an overwhelming response from global distributors.

BJ: Equity-based crowdfunding; is this something you’d want to participate in? Do you think it would be better than the crowdfunding style you took part in, or not? Why?

Absolutely. STACT was born as the most crowdfunded business within the wine space, which helped us get off the ground.  However, achieving our ultimate vision–to disrupt the wine industry through ‘good design’–will likely require additional capital.  I believe by turning to ‘the crowd’ for our first round of equity investment we can meet our capital requirements while yielding a higher valuation vis-à-vis the traditional investment community.

Brian JacksonBrian Jackson is the Editor at E-mail him at [email protected], follow him on Twitter, connect on , read his blog, and check out the IT Business Facebook Page.

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

Brian Jackson
Brian Jackson
Editorial director of IT World Canada. Covering technology as it applies to business users. Multiple COPA award winner and now judge. Paddles a canoe as much as possible.

Featured Story

How the CTO can Maintain Cloud Momentum Across the Enterprise

Embracing cloud is easy for some individuals. But embedding widespread cloud adoption at the enterprise level is...

Related Tech News

Get ITBusiness Delivered

Our experienced team of journalists brings you engaging content targeted to IT professionals and line-of-business executives delivered directly to your inbox.

Featured Tech Jobs