Sprinting to a PR disaster

How not to market your minutes
If there’s one way to ruin your public image, it’s do disparaging things to the U.S. military – especially if you happen to be an American firm like Sprint. The telco is jettisoning customers for using too many roaming minutes, which includes a number of U.S. servicemen overseas. They’re also getting rid of customers who are making excessive use of the company’s help desk. Really, all that remains now is to fire customers for ordering flowers for their spouses or calling registered charities to donate money to needy puppies.
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Gas pain
Soaring energy prices are kind of a giant pain the wallet, but in the long they could have a positive impact on the environment – and not just because it’s encouraging people to waste less power. Energy companies are also having to stamp out a practice know as “gas flaring.” Unfortunately not because they’re being environmentally conscious, but because it’s hurting their profit margins. Gas flaring is the practice if burning excess natural gas that’s discovered near oil reserves, but these days it makes more sense to harvest the stuff and actually sell it. Interesting story.

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Cooler heads make more money
Now this is smart. Rather than trying to shut down a P2P site for music-sharing, Warners has decided it’s just ,font color=red>better to take a cut of the profits. The San Fran-based site, Imeem, now has access to the media company’s entire catalogue. Who’d have thunk it? This could signify a step in the right direction for litigious content creators and help to break the ice. Goodness only knows, it’s long overdue.

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