Social media monitoring solutions for SMBs

Ottawa-based MediaMiser has released two new media monitoring and social media analysis products targeted at the small and medium-sized enterprise space — MediaMiser Snap and MediaMiser Team – to help companies learn more about what is relevant to their customers.

According to MediaMiser, Snap and Team will help marketing professionals at SMEs reduce the time, effort and complexity of monitoring digital news and social media sites. The interface uses advanced linguistics and textual analysis technology so users can train the system to capture only relevant content. A real time analysis is visually displayed and reports can be shared with stakeholders.

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“Smaller companies, membership bodies and non-profits often have small communications departments striving to meet big expectations with inadequate tools,” said MediaMiser CEO Brett Serjeantson, in a statement. “MediaMiser Snap and Team have been designed with simple workflows backed by intelligent technology, making monitoring and analysis of digital news and social media as easy as possible and leaving users with more time to focus on core programs.”

The applications are designed for groups of up to three users and aggregate data from digital news sources, Twitter, Facebook, YouTube and blogs. Pricing starts at $495 monthly.

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Jim Love, Chief Content Officer, IT World Canada
Jeff Jedras
Jeff Jedras
Jeff Jedras is a technology journalist with IT World Canada and a member of the IT Business team. He began his career in technology journalism in the late 1990s, covering the Ottawa technology sector for Silicon Valley North and the Ottawa Business Journal. He later covered the technology scene in Vancouver before joining IT World Canada in Toronto in 2005, covering enterprise IT for ComputerWorld Canada and the channel for Computer Dealer News. His writing has also appeared in the Vancouver Sun & the Ottawa Citizen.

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