Social media in, cloud computing out for Canadian retailers

A majority of Canadian retailers are embracing social media technologies but giving cloud computing the cold shoulder, according to a recent survey looking into the tech buying patterns of local sellers.

All of the 34 mid-to-large sized retailers surveyed by the Retail Council of Canada (RCA) had a Facebook page, nearly 85 per cent used Twitter, about 50 per cent engaged in blogs and chat forums and over 30 per cent used YouTube.

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Jim Love, Chief Content Officer, IT World Canada

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