Salesforce AppExchange a growing startup route to market

A New Brunswick-based startup is turning to the Salesforce.com AppExchange to help bring its relationship capital platform to a new market.

The startup – Introhive – is no stranger to Salesforce. It was founded by several former employees of Radian6, another Canadian startup that was acquired by Salesforce. The new social startup has developed what it calls a relationship capital platform, a cloud-based solution that uses data analytics to help find relationships within a company to external organizations that could help the company’s team find introductions to potential clients. The thinking being with a proper introduction through an existing relationship, the chance for closing a sale will be higher.

In a recent blog post, Robb Begg, vice-president of marketing at Introhive, announced a new offering, Introhive for Salesforce, is now available on the Salesforce AppExchange, meaning Salesforce.com customers can purchase the offering and integrate it seamlessly into their Salesforce.com platform.

“Introhive for Salesforce brings our powerful relationship platform to the AppExchange. Enterprise customers can now access the valuable sales intelligence of the Introhive platform directly where they need it: Salesforce,” wrote Begg. “Customers can see who’s connected to prospects and customers and request introductions directly in accounts, contacts and leads. Adding relationship strength scores to reports and dashboards is easy with Introhive customer fields. There’s even integration with Chatter. Introhive for Salesforce is available immediately in AppExchange.”

And Introhive isn’t the only Canadian startup turning to the Salesforce AppExchange to help it grow its business. Toronto-based Influtive, the developer of a Web-based advocate marketing platform headed by former Eloqua founder Mark Organ, also has its solution available through AppExchange to Salesforce customers.

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Jim Love, Chief Content Officer, IT World Canada

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Jeff Jedras
Jeff Jedras
Jeff Jedras is a technology journalist with IT World Canada and a member of the IT Business team. He began his career in technology journalism in the late 1990s, covering the Ottawa technology sector for Silicon Valley North and the Ottawa Business Journal. He later covered the technology scene in Vancouver before joining IT World Canada in Toronto in 2005, covering enterprise IT for ComputerWorld Canada and the channel for Computer Dealer News. His writing has also appeared in the Vancouver Sun & the Ottawa Citizen.

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