Sage and Salesforce partner to bring new approach to SMB finances

NEW ORLEANS – The fruits of the strategic partnership between Sage Plc and Salesforce.com Corp. were unveiled last week at the annual Sage Summit user conference with Sage Live, which the companies promise will “revolutionize” the way small businesses approach accounting.

Built on the Salesforce1 platform and therefore living in the cloud, Sage Live can be accessed from a PC, tablet or smartphone aims to provide an integrated view of front and back office operations, backed by a multi-country accounting engine. It’s designed to give both accountants and business people a single view of the business, and replace SMB offerings such as QuickBooks. APIs and apps can bring in data from other sources, and apps are available for customizations and to meet specific business and vertical needs.

“We want to smash down the walls between the front and back office to create a single office, where everyone has a 360 degree view of what’s important to your business to be successful,” Sage CEO Stephen Kelly told attendees.

Salesforce president Keith Block addressed Sage Summit by video conference to underscore the importance of the partnership to the company. Kelly also called it a key partnership for Sage.

“It’s a very strategic partnership for us,” added Kelly. “The SMB is very important to us, and I can’t think of a more exciting partIMG_4392nership.”

While Sage Live is now available in the U.S. and U.K., it’s not in Canada yet. In an interview, Nancy Harris, Sage’s executive vice-president and managing director for Canada, said it will be available North of the border soon.

“It’s just a matter of bandwidth and getting it deployed,” Harris told ITBusiness.ca. “We need time to make sure it works with local tax and compliance; it needs some localization.”

Sage was late to the cloud game, which led some potential cloud customers to turn to competitors such as Netsuite. With the launch last week of Sage X3 cloud edition, all of Sage’s major offerings are available either on premise or in the cloud, and Harris said Sage Live is where the company will lap its competition.

“Sage Live is where you’ll see us reset the paradigm of accounting to be less about accounting, breaking down front and back office barriers for a solution that does accounting, but also business health and well being metrics,” said Harris. “For sales leaders and for the marketing director, its making that data that was traditionally stored and reported on available and actionable.”

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Jim Love, Chief Content Officer, IT World Canada
Jeff Jedras
Jeff Jedras
Jeff Jedras is a technology journalist with IT World Canada and a member of the IT Business team. He began his career in technology journalism in the late 1990s, covering the Ottawa technology sector for Silicon Valley North and the Ottawa Business Journal. He later covered the technology scene in Vancouver before joining IT World Canada in Toronto in 2005, covering enterprise IT for ComputerWorld Canada and the channel for Computer Dealer News. His writing has also appeared in the Vancouver Sun & the Ottawa Citizen.

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