Updated – the battle continues: Rogers-Shaw merger battle: 2022 roundup

The Rogers-Shaw merger saga continued along its bumpy path in 2022, following pushbacks from more than one competition watchdog, some short-lived wins, new ventures, and disillusionment after one too many failed mediation processes.

Rogers investors were hoping for some respite before Christmas, but the Competition Tribunal has yet to arrive at a decision on the deal, two weeks after the two telecom giants, Rogers and Shaw, filed their closing arguments in a court battle with the Competition Bureau. 

Here’s a summary of key events:

In March 2021, Rogers proposed a C$26 billion takeover of Shaw Communications, a move that would reduce the number of Canadian wireless operators from four to three. The deal had to be approved by the Competition Bureau, the Canadian Radio-television and Telecommunications Commission (CRTC) and the Ministry of Innovation, Science, and Economic Development (ISED).

A year later, after the CRTC approved the deal following its own five-day hearing, the Competition Bureau blocked the merger, arguing the deal would hurt competition.

Following a two-day long failed mediation process with the bureau in July, in August 2022 Rogers and Shaw announced the $2.85 billion sale of Shaw’s wireless carrier company, Freedom Mobile, to Quebecor’s subsidiary Videotron, in hopes of allaying concerns regarding Rogers’ market dominance.

That move also failed to convince antitrust regulators, leading the two telecom giants to confront the Competition Bureau in a court fight that started in November, hoping to seal the 20-month long M&A (merger and acquisition) battle.

Here are some of the arguments filed during the six-week long court hearings:

The Competition Bureau’s main arguments revolved around the risk of increased cell phone bills and poorer service, set to affect millions of people.

The merged entity will have the ability and incentive to raise prices and lower quality immediately following the closing of the proposed merger. Terms of service allow carriers to change any term of their contract, including fees, simply by giving 30 days’ “notice”. Prices can increase rapidly. This means consumers are likely to incur a welfare loss even before they return to the market to select a new wireless plan.”

The bureau also leveraged the July 8th Rogers outage to demonstrate the telco’s already poor network reliability.

The number of distinct networks in Western Canada will also go down from three to two, resulting in less competition and less investment, the competition watchdog’s lawyer affirmed.

Moreover, the commissioner argued that the defence of the telcos regarding the intent to help Canadian companies achieve the economies of scale needed to counter foreign competition, is baseless. “Rogers is buying a domestic rival, not to compete internationally, but to consolidate its domestic position by removing an effective regional competitor.”

The bureau’s lawyer also argued that the sale of Freedom Mobile to Quebecor would put Videotron in ‘severe vulnerability’, creating an “unprecedented relationship of dependence between Big Three competitor and Videotron, a much smaller, regional player and one significantly smaller than Shaw.” Videotron, he argued, had previously accused Rogers of sabotaging its Quebec network-sharing agreement.

Shaw Mobile as a standalone wireless company was a disruptive force, the bureau argued, as it “promoted vigorous competition” by offering bundled service options at lower prices to a mounting number of new subscribers. The Big 3 (Rogers, Bell, Telus) responded with their own price discounts and larger data packages that are profitable to consumers.

In response, Rogers’ lawyers affirmed that Shaw, in fact, faced a bleak outlook without the Rogers takeover and argued that the deal was “pro-competition”, allowing the combined entity of Rogers and Shaw to compete better in Canada’s concentrated telecom market.

The role of competitor carrier Telus was particularly dissected during the hearings, as the telcos argued how both Rogers and Shaw had been steadily losing market share to Telus, which prompted price hikes. “Everybody acknowledges that Rogers will face the same competitive pressure applied by Telus because it is by far the dominant player in British Columbia, and Alberta,” the telcos’ lawyers argued.

Furthermore, testimony from Quebecor revealed that it could launch 5G wireless services outside of Quebec within three months of acquiring Freedom, and that it would get four years of free backhaul (infrastructure that connects the core of a network to the gear at its edges) network access from Rogers.

During closing arguments, the telcos emphasized that the bureau has been unable to prove that the alleged harm of lessened competition outweighs the efficiencies of the deal. Referring to competition law as “the intellectualization of common sense”, the lawyers questioned whether the “draconian” measures pushed for the sake of competition policy are “faithful to the commercial realities of the industry and to regulatory policy,” and whether blocking the deal is in the interests of consumers.

The Competition Bureau, on the other hand, stressed that Rogers-Shaw-Quebecor’s claimed efficiencies from the proposed divestiture are not cognizable.

If there no decision is reached before the end of this year, Rogers will face hundreds of millions of dollars in fees to its lenders, and risks a lawsuit from Shaw if things do not go as planned.

Chief Justice Paul Crampton said that the Competition Tribunal recognizes the financial risks that Rogers faces, but will take the time needed to produce “a solid, robust decision.”

Update – Dec. 30: The Competition Tribunal yesterday dismissed the Competition Bureau’s request to block the merger, leaving only ISED’s approval to be obtained before the deal can close. In its decision, the Tribunal noted, “The Tribunal has determined that the proposed transactions and ancillary agreements comprising the arrangement (the “Merger and Divestiture”) are not likely to prevent or lessen competition substantially.”

In a joint statement, Rogers and Shaw said: “We are pleased with the favourable decision from the Competition Tribunal and thank the Tribunal members for their work in rendering a swift decision. This is an important milestone in the regulatory process and moves us one step closer to closing a series of transformative transactions proposed by Rogers, Shaw, and Quebecor. We look forward to reviewing the details of the decision and working with the Minister of Innovation, Science and Industry so we can clear the final regulatory hurdle to close these transactions.”

Update – Dec. 31: Late yesterday, the Competition Bureau said that it is appealing the Tribunal’s decision and is requesting an injunction to halt the deal until the case is heard in Federal Court. If granted, this could push the closing into mid-2023, according to an RBC analyst quoted in a story in the Globe and Mail, which also says that the Competition Bureau claims several legal errors were made in the rush to issue a judgement before year-end.

In a joint statement, Rogers and Shaw expressed their disappointment, and said, “We remain committed to these pro-competitive transactions that will bring more choice, more affordability and more connectivity to Canadians. The Tribunal’s decision was the right one, and the Tribunal was clear in its summary that the transactions we have proposed are not likely to substantially lessen competition in Alberta and British Columbia. Instead, as the Tribunal found, the transactions will likely result in an intensifying of competition. We are deeply disappointed that the Commissioner continues to attempt to deny Canada and Canadians the advantages that will come from these proposed transactions.”

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Ashee Pamma
Ashee Pamma
Ashee is a writer for ITWC. She completed her degree in Communication and Media Studies at Carleton University in Ottawa. She hopes to become a columnist after further studies in Journalism. You can email her at [email protected]

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