RenderLife creates a 3D model market

Looking to buy or sell quality 3D models? A new Toronto start-up hopes you’ll come to them.

RenderLife Inc. is looking to increase competition with a new approach to the stock 3D model marketplace, improving access for the studios, agencies, game studios and media that use 3D models and creating opportunities for the artists that create them.

RenderLife CEO Chris Cawston said they spent nearly a year examining the global market for 3D models.

“It became obvious to us that while the global market for 3D was growing rapidly, structural issues in the market were hampering progress and profits,” said Cawston in a statement. “There was no marketplace focused exclusively on high-end, quality assured assets.”

RenderLife founder Jeff Mann also recognized this need when his design studio often ran into quality issues with 3D models it had purchased, to the frustration of his creative team.

“Too many of the models they purchased from stock sites simply didn’t work, forcing us to invest time and money to ‘fix’ what we’d already paid for,” said Mann, in a statement. “This problem, and the lack of a guarantee from sellers often caused us to run late and over budget resulting in missed deadlines, and robbing us of profit on jobs.”

These 3D object models are available for purchase through

Their answer to this problem is The company said that beyond an intuitive user interface, it worked with studio managers and top CG artists to develop a quality code. RenderLife’s Curators, experienced 3D professionals, will examine every model submitted to ensure it meets their standards. Purchases are backed by a satisfaction guarantee, and artists have an account login where they can see how often each of their uploaded assets has been viewed and purchased, and be paid monthly via PayPal.

Source | RenderLife

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Jeff Jedras
Jeff Jedras
Jeff Jedras is a technology journalist with IT World Canada and a member of the IT Business team. He began his career in technology journalism in the late 1990s, covering the Ottawa technology sector for Silicon Valley North and the Ottawa Business Journal. He later covered the technology scene in Vancouver before joining IT World Canada in Toronto in 2005, covering enterprise IT for ComputerWorld Canada and the channel for Computer Dealer News. His writing has also appeared in the Vancouver Sun & the Ottawa Citizen.

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