Provide a brief description of the Initiative.
Pelagic Solutions Inc. created a permission-based marketing to attract Microsoft Dynamics CRM Online small to midsize customers
Describe what makes this Initiative original or innovative in the application of IT to a group of customers or solution, and/or in presenting an established approach in an innovative and creative way.
I believe our approach changes the way IT markets to small to midsize companies . Our focus campaign has been on providing a value paper for free and providing the customer information that is not easily attainable to make wise decisions in the purchase… during the initial phases we do not focus on selling a customer anything.. we simply want to provide them with information to make the right choice regarding the deployment types surrounding Microsoft dynamics CRM. Our campaigns are very simple, we advertise under keywords through all the major search engines. (Example of ad will be attached) our value proposition in the ad is to learn more about the various methods of deployment for Microsoft CRM. Our landing page is simply a form where the prospect provides basic contact information. The prospect is then allowed to download our value paper “the three faces of Microsoft CRM” . The contact information is directly integrated with our Microsoft dynamics CRM online subscription. Workflow is initiated from our CRM system to e-mail the prospect an immediate follow-up message on how they can get more information on Dynamics
Describe how this Initiative benefited the solution provider with improvement in interest, leads, sales, revenue, or other factors. What changed? Provide evidence of measurable improvements in leads, sales, revenues, etc.
Since the inception of Microsoft dynamics CRM Online pelagic solutions has become the number one solution provider in the world of cloud computing based Dynamics CRM online . We have added more than hun150 customers in two years.. and have increased our revenues 40% over last year.. we have won the Microsoft 2009 presence club as a top achiever.. we been nominated for the Microsoft Canadian impact awards in multiple categories..
Describe how this Initiative strengthened the solution provider’s relationship with their vendor. What changed? Provide evidence of this strengthened relationship.
Our relationship has grown very strong with Microsoft due to our commitment to their cloud computing platform… this platform has not been readily accepted by the partner community as it has been a difficult business model for the incumbent partners to incorporate .. with that said Microsoft has turned to focused partners such as Pelagic to provide full cloud-based solutions with Microsoft products such as CRM Online and BPOS (business professional office suite). With a strong relationship Microsoft now engages Pelagic on larger enterprise accounts were cloud computing is a large factor in the decision… we are also used extensively when salesforce.com
