Yesterday, PayPal Canada announced it’d be stepping into the restaurant and café market, starting with establishments in Toronto. The idea is to allow customers to “check in” at a location with their smartphones, and then pay using PayPal.
When a customer checks in at a café or restaurant, their name and profile picture shows up at the cash register, powered by TouchBistro’s iPad app. With customers’ data in the cloud, knowing a little more about them allows staff to greet them by name and process their payment more quickly than if they were using cash or credit cards, and it also speeds up queues of customers waiting for their morning coffee.
Customer data is stored in the cloud, and TouchBistro’s point-of-sale technology will ensure businesses don’t have to install new hardware, said Alex Barrotti, CEO of TouchBistro.
“All a restaurant needs is a PayPal business account and TouchBistro’s innovative POS solution to deliver a simple and fantastic mobile payment experience to their customers,” said Barrotti in a statement.
Other plans for the PayPal and TouchBistro partnership include tableside ordering, meaning servers will be able to assign diners a table, visually identify them by their profile pictures, and then split larger bills among then.
The PayPal-TouchBistro effort is piloting at Jimmy’s Coffee, located in Toronto’s King West neighbourhood. In the past, the coffee shop only accepted payments by cash and debit card, so this gives customers another option, said store manager Penny Vine.
“If a customer checks-in with the PayPal mobile app, their photograph shows up at our TouchBistro iPad POS and we greet them by name or have a conversation about their profile [picture]. It’s driving a whole new level of service, loyalty and convenience,” Vine said in a statement.
PayPal has about five million users in Canada. It expects to process about $20 billion in mobile payments worldwide by the end of this year.