Now you can post job openings on Facebook

Apparently Facebook Inc. wants to be the next LinkedIn.

On Wednesday the social media giant announced that business owners who run Facebook pages can now post job openings on them and, just like the company’s better-educated and presumably more sharply dressed rival, invite applicants to apply using their Facebook profiles.

“Businesses and people already use Facebook to fill and find jobs, so we’re rolling out new features that allow job posting and application directly on Facebook,” the company wrote in a Feb. 15 blog post. “This new experience will help businesses find qualified people where they’re already spending their time – on Facebook and on mobile.”

The process is similar to posting a status, although job seekers and administrators will see the posts differently. The former will see an icon in their news feeds, on business pages, or under the new “jobs” tab encouraging them to apply, while the latter will be able to review applications and contact applicants on Messenger. And as with other page-related posts, administrators can pay Facebook to boost posts in order to reach a larger or more relevant audience.

Around 1 billion people visit Facebook business pages every month, the company noted.

Courtesy Facebook.

Prior to its Wednesday release the job application feature was tested in several parts of the U.S., and businesses have already begun using it to fill roles, Facebook said.

“It was great because it was easy,” Wendy Grahn, co-owner of the Chicago-based Lakeview Kitchen and Market, said in a Feb. 15 statement. “It took three minutes to fill out the information… Then someone saw the post, we talked, and it was done.”

For applicants, clicking on the Apply Now button will open a form pre-loaded with information from their Facebook profile, which they are welcome to review and edit before submitting anything.

Users (correctly) worried their posts could jeopardize their chances of getting hired can rest assured that employers will only see public information, a Facebook representative told ITBusiness.ca, no different than if an employer were to search their name publicly.

Meanwhile, job seekers looking for work, or business owners wondering what the competition is doing, can browse job postings here, or click the aforementioned jobs tab on desktop or mobile.

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Jim Love, Chief Content Officer, IT World Canada

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Eric Emin Wood
Eric Emin Wood
Former editor of ITBusiness.ca turned consultant with public relations firm Porter Novelli. When not writing for the tech industry enjoys photography, movies, travelling, the Oxford comma, and will talk your ear off about animation if you give him an opening.

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