The next job being eaten by AI: graphic design

Technological innovations are increasingly making traditional jobs obsolete, and it looks like the already tech-savvy industry of graphic design could be next.

Toronto-based startup Logojoy’s online artificial intelligence (AI) platform provides premium and accessible design services for small businesses, startups, and entrepreneurs looking to create personalized graphics at an affordable rate. So far, the company has generated more than two million logos and has 600,000 active users globally since its launch in November 2016.

Its AI technology is intuitive and mimics the process of working with an actual human graphic designer through a simple, guided user experience.

All customers need to do is log into the Logojoy online platform, answer a few key questions, and select example logos as inspiration so the site can automatically generate logos based on the user’s taste, the company explains. Customers can narrow down their search and choose their favourite before selecting a package, which range from CAD20 to $165.

“The magic of Logojoy is the groundbreaking algorithm, user-friendly interface, and premium design ingredients,” Dawson Whitfield, founder of Logojoy, says in a July 17 press release. “Logojoy has close to 1000 design rules built into its algorithm. For example, one of our many rules include ‘thin fonts need to be a darker colour or else they will be difficult to read.’ Beyond that, we have 10 times more premium font and graphic selections than our competitors – a vital component to bringing every customers’ visions to life through design.”

With EY’s recent Millennial Economy Report saying that 72 per cent of new businesses do not have the funding for graphic design services, LogoJoy emphasizes that its platform is meant to help small businesses “get off the ground with strong visual representation” with minimal investment.

“As a graphic designer, many of my clients were looking for budget solutions for their businesses, so this is when I realized I could help a lot of people in the start-up and SMB spaces with this software – a service that can provide premium design at a fraction of the cost,” Whitfield adds.

Would you recommend this article?

Share

Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.


Jim Love, Chief Content Officer, IT World Canada

Featured Download

Mandy Kovacs
Mandy Kovacshttp://www.itwc.ca
Mandy is a lineup editor at CTV News. A former staffer at IT World Canada, she's now contributing as a part-time podcast host on Hashtag Trending. She is a Carleton University journalism graduate with extensive experience in the B2B market. When not writing about tech, you can find her active on Twitter following political news and sports, and preparing for her future as a cat lady.

Featured Story

How the CTO can Maintain Cloud Momentum Across the Enterprise

Embracing cloud is easy for some individuals. But embedding widespread cloud adoption at the enterprise level is...

Related Tech News

Get ITBusiness Delivered

Our experienced team of journalists brings you engaging content targeted to IT professionals and line-of-business executives delivered directly to your inbox.

Featured Tech Jobs