New Square services allow retailers to save payment information both in-store and online

For years, a major advantage online retailers have wielded over their bricks-and-mortar brethren is an ability to save their customers’ payment information – until now.

Today, San Francisco-based Square Inc., a financial services, merchant services aggregator, and mobile payment firm, released Card on File, a new point-of-sale (POS) service that allows Canadian retailers to save their customers’ credit card information – with their permission, of course – for later use.

The service dovetails nicely with Customer Directory, also introduced today, which allows Square customers to store customer information online, where it can be accessed at any time from any platform.

“Not only are these two new tools great for business owners, but for the consumer too,” Square Canada communications manager Leslie Jackson told “Customers love going where everybody knows their name – it establishes familiarity and comfort that instills trust in a business.”

Card on File screenshot, courtesy Square.

Customer Directory is straightforward, allowing small business owners to create unique customer profiles that keep track of contact information, service preferences, and preferred payment information (i.e. Card on File).

Card on File, which requires customer permission to activate, allows retailers to securely store payment information on Square’s servers. Merchants can then charge their customers – in person or online – through the Square app, the company’s Invoices platform, or its eCommerce application program interface (API). Customers added to a Square client’s directory then receive an email confirming the retailer has a file for them.

The retailer, in turn, can now use the Card on File tool to charge their customers in the future, with the customer automatically receiving an email receipt each time their card is charged, and free to use their e-receipts to unlink their cards at any time.

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

Eric Emin Wood
Eric Emin Wood
Former editor of turned consultant with public relations firm Porter Novelli. When not writing for the tech industry enjoys photography, movies, travelling, the Oxford comma, and will talk your ear off about animation if you give him an opening.

Featured Story

How the CTO can Maintain Cloud Momentum Across the Enterprise

Embracing cloud is easy for some individuals. But embedding widespread cloud adoption at the enterprise level is...

Related Tech News

Get ITBusiness Delivered

Our experienced team of journalists brings you engaging content targeted to IT professionals and line-of-business executives delivered directly to your inbox.

Featured Tech Jobs