And the Gemini for excellence in children’s programming goes to. . . Microsoft?
Last Friday at 3 a.m. marked the Canadian broadcast premier of <a href=The .Net Show on YTV, the youth specialty channel. The show is available only in Canada on television.
“The .Net Show is a show that talks about architecture and the technology around .Net (platform), and it also goes into actual real-world coding examples by programmers on how to actually write a .Net application or an XML Web service. It also includes a news segment,” says Joseph Galati, Microsoft developers network product manager at Microsoft Canada. “That’s because developers tell us because the technology world is always changing so often, like every three to six months, they constantly need to know what’s new and be trained on it.”
While the show was launched months earlier on the Web, Galati says broadcasting on a readily available channel (71 per cent of Canadian homes have it) is gives developers an option.
“We put it on at three in the morning knowing full well that’s we’d be just asking developers to tape the show. If anyone can program a VCR it’d be a developer,” says Galati. ” Not everybody is fortunate enough to have a fast connection, and not everybody may be as comfortable watching in a movie player and trying to learn that way.”
Edouard Ratiarson, director of engineering, Ogilvy Interactive, an interactive advertising agency in Toronto, agrees. He says another advantage is the size of the viewing area. ” On the broadband it’s still a small piece of real estate so you’re squinting to see it,” he says.
Ratiarson has been watching the show for about two months. He says they’ve been informative if not crucial to the success of the business.
“We feel the .Net architecture/framework is probably the next level for us as Web developers. It’s the next step we must all take to provide better solutions,” he says.