A Montreal company aims to help event sponsors and organizers get a handle on the economic benefits they’re reaping—compared to the money they’re investing—in event sponsorhips.

Recently launched Elevent offers an online tool that, it claims, within an hour, can calculate the return on sponsorship investments in terms of both tangible and intangible value, advising how much—or whether—to invest in the sponsorship of an event.

The methodology behind the online tools is recognized by sponsorship industry professionals, according to the company,

Elevent is kicking off its offering with a conference at L’Auberge St-Gabriel in Montreal Sept. 16-18. The conference is limited to 50 attendees, and is aimed at high-level marketing professionals charged with getting the most value out of event sponsorship dollars and executives who want to learn how event sponsorship can contribute to the bottom line.

The $1,300 registration fee includes two and a half days of keynotes and workshops, meals, social events, and attendee contact information for follow-up.

Speakers at the conference include:

* Tom Moser, a sponsorship professional wh has worked with Formula 1 racing organizations and other corporations and properties including AT&T, DuPont, ING, Lenovo and many more.

* T. Bettina Cornwell, a widely published PhD in marketing.

* Pierre Ladouceur, president of Turbo Marketing and a specialist in social marketing.

* Steve Nevey, former director of development for Infiniti Red Bull Raciing, and long-time sponsorship hand in F1 Racing.

* Louis-Felix Bennette, former political consultant and now president of consulting firm f&co.

* Marketing consultant and storyteller  Jeff Lee, who focuses on the role of content in the marketing story.

* Rick Jones, owner of FishBait Marketing, who has sold sponsorships for Wimbledon, the Cricket World Cup, and the PGA Tour.

* Eric Noel, founder of French Agency and post-graduate marketing professor.

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