Media levy hike may force vendors to drop products

Vendors and retailers will consider dropping MP3 players, digital cameras and CD/DVD media if a recording industry-backed media levy is ratified, according to a new coalition.

The Canadian Coalition for Fair Digital Access (CCFDA) was created by the Retail Council of Canada and consists of

vendors such as AMD, Apple, Creative Labs, Hewlett-Packard Canada, Motorola Canada, Sony Canada, and Intel Canada. The group also has prominent retailers such as Best Buy/Future Shop, Costco, Radio Shack, London Drugs, and Staples/Business Depot.

The CCFDA is working with Industry and Heritage Canada to stop the newly purposed levy that would see the cost of a pack of 100 blank CD soar 181 per cent. Currently, a pack of 100 blank CDs includes a levy of $21 on a retail price that averages $50. If the Canadian Private Copying Collective’s (CPCC) proposal is approved, this levy could average $59 per pack at an average retail price of $88 plus tax, said Diane Brisebois, president and CEO of the Retail Council of Canada.

Both ministries have asked Parliament to review the private copying provisions of the Copyright Act, she said. However, the coalition warned that if the proposed levy is approved retailers and vendors will be forced to reconsider offering products that the levy affects.

Brian Levy, president and CEO of InterTan/Radio Shack, said he did not know of any vendors who were at the point of pulling products from the Canadian market, but he said MP3 players would be the first to go. Again, if the proposed levy is approved MP3 players such as Creative Labs’s Nomad, RCA’s Lyra, and Apple’s Ipod will increase $112 or more on average, Brisebois said.

“”There is a real concern,”” Levy said. “”Certainly firms will be concerned about those products, but retailers such as ourselves will be taking a gamble to bring products in when the prices are out of kilter to what the American prices are. At some point it will drive demand to the point where it will not make sense to carry these products,”” Levy added.

Paul Tsaparis, president and CEO of Hewlett-Packard Canada Ltd., said his company is not at the point of pulling product out of the Canadian market, but added that their is always a risk of that happening.

“”If ultimately the price point that we end up establishing in the local marketplace is out of scope to what consumers are willing to pay. We would have to take a long hard look at it before HP would consider releasing that product.”” Tsaparis said.

Since Canada is the only country that has such a levy, consumers may choose to shop US-based Web sites, cross border shop or purchase products in the gray and black markets, the CCFDA warns.

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Jim Love, Chief Content Officer, IT World Canada

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