Media-focused app development platform goes live

You could soon have better mobile apps on your phone for reading the Toronto Star or British Vogue, thanks to a new development platform from Polar Mobile.

The Toronto-based mobile technology provider for media companies has launched MediaEverywhere, a new development platform for media mobile sites and apps. Other participating publishers at launch include British Wired, Canadian Living and Elle Canada.

A software as a service development platform for mobile sites and apps, Polar Mobile claims MediaEverywhere enables media companies to build better custom mobile sites and apps faster and easier. A custom user interface can be created through a flexible UI framework and easy-to-use libraries packaged into a single software development kit.

“All of our customers tell us that their mobile traffic is growing exponentially as is the variety of devices used by their readers. Publishers of all types want to offer great experiences across phones, tablets and beyond,” said Kunal Gupta, CEO of Polar Mobile, in a statement. “MediaEverywhere lets them do that with control and the media integrations they need to make a business out of mobile.”

The platform us already being used by two TC Media brands: The Hockey News and Canadian Living.

The Hockey News mobile app is built on MediaEverywhere.

“With MediaEverywhere, we launched flagship mobile websites within weeks and are providing our users with a best-in-class experience that will drive increased engagement and monetization,” said Brady Murphy, vice-president of mobile with TC Media, in a statement. “The flexibility provided by MediaEverywhere is exactly what we are looking for as a media publisher looking to extend reach to mobile in a cost-effective and efficient manner while maintaining control of the user experience.”

Source | MediaEverywhere

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Jeff Jedras
Jeff Jedras
Jeff Jedras is a technology journalist with IT World Canada and a member of the IT Business team. He began his career in technology journalism in the late 1990s, covering the Ottawa technology sector for Silicon Valley North and the Ottawa Business Journal. He later covered the technology scene in Vancouver before joining IT World Canada in Toronto in 2005, covering enterprise IT for ComputerWorld Canada and the channel for Computer Dealer News. His writing has also appeared in the Vancouver Sun & the Ottawa Citizen.

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