Last Pitch Effort is an occasional look at media relations strategies gone awry.


Date: Fri, 22 Oct 2004 09:28:07 -0400


To: Greg Meckbach, Communications & Networking


Brooker Weight Loss Centre for Men is delighted to announce the results of a two-year study on the connection between Men’s Weight Loss and sexual performance. Dave McCready, who is one Harvey’s members who lost over 80 punds (see attached jpeg and Harvey Brooker letter) and who took the willing to speak to the media about how the dramatic weight loss affected his sex life. Please see attached press release and background material and let me know if this would interest you for a story.

Nelson Hudes
“”The PR magician””


Subject: Canadian Businessman Creates In-Water Baby Carrier

Date: Fri, 19 Nov 2004 10:46:46 -0500

From: Grant Landis

To: Shane Schick,

Hi Shane,

Geoffrey Dalton, a Canadian businessman, has recently developed the WaterToT, a reliable baby carrier designed for use in water, maximizing safety, comfort, and ease of use. The WaterToT is the first carrier that has all the advantages of a landbased carrier, but applied and adapted for popular water environments. This is especially timely with indoor winter water activities for mom and baby sweeping the country. Made out of ultra-durable, buoyant 2mm neoprene fabric, the WaterToT allows parents to comfortably and securely attach babies from 8 to 30 pounds close to their body during water recreation. The even weight distribution through shoulders, back, and hips, allows for women of any fitness level to easily use and benefit from the Water ToT. With the cold weather keeping parents and their new babies indoors, WaterToT allows parents and babies to enjoy going to the swimming pool without the slightest worry.

WaterToT retails at 59.95 and can be purchased at, by calling 403-244-TOTT 8688, and at specialty retailers throughout the country.

Please let me know if you’re interested in a high resolution photo, sample for consideration, etc. Thanks!

Grant Landis
Account Executive
Orca Communications Unlimited, LLC


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