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Kirstine Stewart joins TribalScale as president and CRO

TribalScale has added a Canadian tech giant to its executive team to match its growing presence in the country’s tech industry.

On Tuesday the Toronto-based digital development and design firm announced that it had hired former Twitter Canada managing director and, as of this week, former chief strategy officer with Diply.com, to serve as its new president and chief revenue officer.

In her new position, Stewart will be responsible for the company’s continued international expansion, which in recent years has included work for such prominent firms as the CBC, PGA, and American television network ABC, and will lead its sales and revenue growth.

TribalScale CEO Sheetal Jaitly will remain in his position.

In a Jan. 30 blog post, Stewart said she was thrilled by the opportunity to join the TribalScale team, saying it provides “essential, innovative services unlike anything I’ve seen and has the means to invest in and create new tech businesses through its Venture Studio arm.”

“Today, technology is vital to an organization’s survival — it’s no longer on the fringes. All companies should be tech companies,” she said. “I believe this is where our future is headed, which is exactly why I’ve joined TribalScale. The company’s values align with mine, and I’m thrilled by the opportunity to lead this team.”

During Stewart’s tenure with Diply, which began in September 2016, the London, Ont.-based pop culture website was ranked number one on Deloitte’s Fast 50 Tech growth companies in Canada. According to TribalScale, Stewart will retain an advisory role with the company.

Prior to Diply, Stewart served as Twitter’s vice-president of media before becoming the first managing director of Twitter Canada, which under her leadership became the social media icon’s fastest-growing source of revenue.

Before joining Twitter in 2013, she had served as executive vice president of the CBC’s English services.

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Jim Love, Chief Content Officer, IT World Canada
Eric Emin Wood
Eric Emin Wood
Former editor of ITBusiness.ca turned consultant with public relations firm Porter Novelli. When not writing for the tech industry enjoys photography, movies, travelling, the Oxford comma, and will talk your ear off about animation if you give him an opening.

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