Kinduct Technologies is a digital enterprise that has learned to leverage its strengths, embrace change and adapt to solve real-world challenges.
The Halifax-based software-as-a-service company, whose performance tracking and enhancement software are used by some of the top teams in the MLB, NBA, NHL, and NFL, wanted to grow but was not entirely clear on how to achieve substantial and sustainable growth. The answer would come after a business analysis, which strongly indicated that the company was excessively focused on the public healthcare market.
Kinduct leadership team quickly identified a new high-potential market for its innovative products and services — professional sports teams. The company aggressively developed its “Athlete Management System,” through which it penetrated its target market in relatively short order.
Kinduct is now a world-leading athletic data and analytics software provider. The company’s highly secure, cloud-based platform allows human performance, health and wellness organizations to spend less time managing their data and more time using their data to inform decisions, promote constant improvement, and produce exceptional results.
Kinduct Technologies is nominated for ITWC’s Digital Transformation Awards, being held June 14 in Toronto.
“Kinduct’s athletic management system permits athletic performance data capture and analysis in a highly accessible and intuitive fashion,” states the company’s nomination form. “It offers enhanced functionality by merging multiple aspects of a sporting organization’s objectives and performance inputs.”
“Kinduct’s products [now] have a proven track record in assisting the development of championship teams. Sporting organizations are now integrating their camera systems with the Kinduct Athlete Asset Management System to provide game performance data to further enhance the effectiveness of the system.”
Kinduct is the software provider of choice for many world-leading professionals and elite sport organizations, military and public safety units, physical medicine clinics, and health and wellness institutions. The company’s shift in business strategy resulted in more than 100 per cent growth between 2014 and 2015. Kinduct signed contracts with organizations in the NHL, MLB, NFL, and MLS, grew its customer base by over 200 per cent in 2015.