Infographic reveals who works for startups

In recent years we’ve heard it trumpeted all over the place. Entrepreneurs and their startups are the engine of the Canada economy.

But who actually works for startups? Information services tracking firm CB Insights, recently released an infographic titled Human Capital which provides an interesting snapshot of the makeup of the typical North American startup.

For starters, they’re not all founded by teenagers and early twenty-somethings. Only four per cent of startup founders come from the 18 to 25 age-bracket. The majority (48 per cent) come are aged 35 to 44.

Like large companies, startups are also experiencing a tech talent crunch. CB Insights reveals that while 86 per cent of startup businesses hire within the area of their headquarters, 22 per cent have had to hire from abroad.

A snapshot from CB Insights that reveals who works for startups. (Click on the image to see full inforgraphic)

The top five hardest skills to find:

  • Web programmers (42 per cent)
  • Marketing strategy experts (28 per cent)
  • Graphic Designers (28 per cent)
  • Online marketers (24 per cent)
  • Writers (20 per cent)


Sadly, as in most any sector, when it comes to getting hired it likely depends on who you know. The CB Insights survey revealed that if you were recommended for a position you would be 2.5 time more likely to get hired than someone who self-applied

From Startup Weekend

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Jim Love, Chief Content Officer, IT World Canada

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