How to make Twitter an indispensable business tool

To tweet, or not to tweet? This may no longer be the question for many small businesses. Your potential customers are on Twitter, and so you should be too. Because if you’re not, your competition certainly will be.

You shouldn’t just go on Twitter without a plan, however. It can’t just be about marketing and selling alone. You need a strategy to engage your customers and build a lasting relationship with them. And your company’s brand and online reputation is too important to be just left to the summer intern.

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To get you started developing your SMB Twitter strategy, the Twitter Tools & Tips Blog has 15 small business twitter tips. We’ve shared the top five below; click the link to see the whole list.

And happy tweeting!

  1. Use Twitter directories to promote your business and network
  2. Optimize your Avatar
  3. Customize your Twitter background
  4. Use Twitter marketing software
  5. Integrate Twitter with LinkedIn

Source15 Awesome Small Business Twitter Tips

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Jim Love, Chief Content Officer, IT World Canada

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Jeff Jedras
Jeff Jedras
Jeff Jedras is a technology journalist with IT World Canada and a member of the IT Business team. He began his career in technology journalism in the late 1990s, covering the Ottawa technology sector for Silicon Valley North and the Ottawa Business Journal. He later covered the technology scene in Vancouver before joining IT World Canada in Toronto in 2005, covering enterprise IT for ComputerWorld Canada and the channel for Computer Dealer News. His writing has also appeared in the Vancouver Sun & the Ottawa Citizen.

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