How TD Bank became a social business

How do you calculate the ROI on tools that create entirely new forms of collaborations? According to a senior IT executive, sometimes you don’t.

In this episode of CIO TV, a new series from our sister publication, Canadian CIO, we hear from Kevin Kessinger, executive vice-president, CIO and head of corporate shared services for TD Bank Group, about their own implementation of social, and how applying the usual approaches to return on investment just doesn’t make sense.

To watch more episodes from this new video series, visit the CIO TV home page.

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Jim Love, Chief Content Officer, IT World Canada

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