HootSuite beefs up security features for Twitter

Social media managing platform HootSuite Inc. added a host of security features for enterprise users on Thursday, aiming to help users manage risks to their accounts.

One of the new tools it’s touting is the Social Asset Audit, which promises to help users identify possible security leaks before they happen. A team of Hootsuite experts would audit a company’s access levels to its social networks, figure out what permissions should be granted according to workflows, and establish a Corporate Access Control Map.

The map would allow users to manage access to Twitter, LinkedIn, Facebook, Google Plus and other social media accounts. The audit also establishes Single Sign On implementation, which means employees can only use their corporate email and passwords to access the company’s HootSuite dashboard.

HootSuite is also putting Twitter Security Alerts into play, which are slated to be a preventative measure informing social media managers of unauthorized Twitter activity. The feature would ask users to pick approved posting sources, like HootSuite’s dashboard, and also send automatic alerts if tweets were to come from a non-approved source. It would also put an emergency plan into place, in case someone were to hack into a user’s account.

HootSuite says it’ll also provide crisis training and simulation to enterprise users, just in case their accounts are broken into. Its security team will set up a customized plan in case a hacker gets access to the company’s account, and it will train a company’s team members to prepare for the possibility with a stress-test in a controlled environment.

Interested enterprise users can contact Hootsuite here for pricing.

There’s been a recent glut of headlines around hackers wresting control of high-profile Twitter accounts. In April, a hacker using The Associated Press Twitter handle tweeted about explosions at the White House injuring President Barack Obama. The offending tweet was retweeted more than 4,000 times even after it was taken down.

And in February, fastfood chain Burger King Corp. fell victim to another Twitter hacking. The Burger King account displayed a McDonald’s Corp. avatar, tweeted several expletives and claimed McDonald’s had bought it out.

HootSuite’s move follows on the heels of Twitter Inc.’s announcement last week, when the social network said it would be rolling out a two-step verification process when users sign in as an extra security measure.

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Candice So
Candice Sohttp://www.itbusiness.ca
Candice is a graduate of Carleton University and has worked in several newsrooms as a freelance reporter and intern, including the Edmonton Journal, the Ottawa Citizen, the Globe and Mail, and the Windsor Star. Candice is a dog lover and a coffee drinker.

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