Ford 2013 models offer voice recognition and software keys

Ford Motor Co. got an early lead on its in-car IT system with its first implementation in the 2008 Ford Focus. Since then, Ford was been working with Microsoft to improve Sync, its voice-recognition technology that links up with driver’s phones and controls different aspects of your car.

The result is an almost conversational experience with your car. Feeling hungry? Ask it where the nearest pizza place is. Too cold? Ask Sync to turn up the temperature. Stuck in a traffic jam? Tell Sync to find an alternate route for you on your GPS system.

Combined with its MyTouch displays and MyKey software, Ford has the leading in-car tech in the industry. Check it out in this video segment for ITBusiness.ca’s 2012 Canadian International Auto Show coverage.

Ford Sync demonstrated in a 2013 Taurus.

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