#FollowFriday – marketing, entrepreneurship, and diversity

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the ‘follow’ button.

This week, we’re focusing on people in marketing, entrepreneurship, and diversity. Read on for our picks.

 

Bob Bentz, president of ATS Mobile.

As the president of a company that specializes in online self-serve text message marketing tools, Bentz has been following the marketing industry for some time. His tweets are about entrepreneurship, social, mobile, and often feature headlines and trends in what’s happening in those spaces today.

Check out our story on Canada’s Anti-Spam Legislation, which featured his thoughts on how the new laws affect text message marketing.  

 

Mike McDerment, co-founder and CEO at FreshBooks.

FreshBooks, a company providing cloud accounting software for small businesses, has been around for more than 10 years, housing about 150 employees – so it’s established its presence in Toronto for some time. This week, the company made headlines within Canada’s tech scene for raising about $30 million U.S. in its first funding round.

Follow McDerment for tweets on entrepreneurship, startups, disruption, and his thoughts on current events in tech and business.

 

Sit At The Table (SATT).

Enabling more women to succeed in businesses and boardrooms everywhere has been a big topic lately, with tech companies vowing to do better in creating more diverse places to work. Canadian organization Sit At the Table, which took its name from Sheryl Sandberg’s book, Lean In, is pushing for more women in the C-suite. It tweets on digital marketing and social, but it also retweets often on the gender gap and promoting women in the workplace.

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Jim Love, Chief Content Officer, IT World Canada

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Candice So
Candice Sohttp://www.itbusiness.ca
Candice is a graduate of Carleton University and has worked in several newsrooms as a freelance reporter and intern, including the Edmonton Journal, the Ottawa Citizen, the Globe and Mail, and the Windsor Star. Candice is a dog lover and a coffee drinker.

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