A recent study by Ipsos Loyalty shows Canadians aged 18 to 34 are more likely than older Canadians to follow a brand based on a “like” recommendation on social media. But they’re also more likely to drop the brand from their radar just as quickly.
The top reason given in the survey – by all ages — for “unliking” a brand?: loss of interest. For quick tips on how to maintain the brand following you build for your SMB on social media, check out our latest Express IT video: