EDGE heralds IT’s next wave

In the May issue of EDGE, we will be looking at how companies in Canada are once again turning to IT for competitive advantage and to grow their business.

For the last five years, it’s been all about cost-cutting. By choosing to downsize and outsourcing whenever possible, IT has been viewed

primarily as a means to drive out cost out of business.

Now senior executives are realizing that cost cutting can only go so far. At some point, companies need to innovate and find new ways to respond to customers. The net result: a new way to look at IT.

In our May issue, find out why we believed the computer industry is poised to enter into the next wave, where IT is aligned with business and is a driver of competitive advantage.

Contact: Martin Slofstra mslofstra@itbusiness.ca

Sales contact: Brad McBride bmcbride@itbusiness.ca

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Jim Love, Chief Content Officer, IT World Canada

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