Digital and dining: two things that Canadians love in OpenTable’s infographic

If you need just one more reminder that digital is transforming every business vertical out there, look no further than this infographic from OpenTable.

The San Francisco-based company is celebrating the fact that it’s seated 30 million diners in Canada since it first went online in 2002. That’s a pretty good proof point that picking up the phone to complete a transaction – even one as simple as a dinner reservation – is going out of habit.

More than just show us that Canadians do enjoy a fine meal out, OpenTable’s infographic is a reminder of how capturing these small transactions in a digital format can lead to some powerful insights and new business opportunities. Consider the trend of Canadians increasingly using mobile phones to make reservations (yes, along with everything else) – 13 per cent of diners did so in 2012 and 29 per cent did in Q1 of 2015. Such an insight about how diners are interacting with restaurants might spur restaurateurs to offer mobile coupons or even build out apps.

Then there’s the fact that OpenTable has also become a reviews platform that can help drive business to restaurants delivering great customer experiences. Making a list like the Top 100 Best Restaurants in Canada can’t hurt one’s reputation, at all.

Take a look at the other tasty data points that OpenTable is serving up:

OpenTable 30M nfographic

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

Brian Jackson
Brian Jackson
Editorial director of IT World Canada. Covering technology as it applies to business users. Multiple COPA award winner and now judge. Paddles a canoe as much as possible.

Featured Story

How the CTO can Maintain Cloud Momentum Across the Enterprise

Embracing cloud is easy for some individuals. But embedding widespread cloud adoption at the enterprise level is...

Related Tech News

Get ITBusiness Delivered

Our experienced team of journalists brings you engaging content targeted to IT professionals and line-of-business executives delivered directly to your inbox.

Featured Tech Jobs