Buffering: The artist behind HP’s new logo

Buffering… is an editorial cartoon series by Charlie Teljeur that will be bringing to you on a regular basis in the weeks ahead. We want to know what you think – like it? hate it? indifferent? Let us know by commenting on this article in the space below.

Buffering - HP Enterprise logo

We’ve known about the new Hewlett Packard Enterprise logo for awhile now, but it was just last week that HP CEO Meg Whitman explained the thinking behind the brand. Here’s what she had to say about it:

“We wanted to create an identity that also represents our simpler structure and more focused portfolio,” she said. “There’s two things we really wanted to get across.  First, the simplicity of our logo is symbolic.  Making it simple for our customers and partners to do business with us.  Being precise in our engineering and innovation.  Second is the colour and shape.  There’s not a lot of green in our industry. The colour green signals growth and opportunity, and … sustainability.  The rectangle symbolizes the window of opportunity from what we can build together.”

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Charlie Teljeur
Charlie Teljeur
Charlie was most recently the Writer and Director of the feature length documentary There's Something In The Water? which aired in primetime February 2014 and was based on the book he authored in 2010. Charlie is also the Creator of cartoon hits such as: Boonieville, The Instigator and Hockey Sock Puppet Theatre. He has been involved in many forms of multi-media over the years and his writing and illustration work has been seen in The Hockey News, The Halifax Daily News, Sun Media and CBC Sports Online. During this time he has interviewed the likes of Morgan Freeman, Charlie Sheen, Bo Jackson, Dr. J, Bernie Parent, Mike Bossy, Joe Carter, Jonathan Goldsmith (“The Most Interesting Man in the World”), Margaret Atwood, and many more.

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