BenQ signs distribution deal with Synnex Canada

After signing Comtronic of Markham, Ont., as its main distributor at the beginning of this year, BenQ, formerly Acer Peripherals has partnered with broadline distributor Synnex Canada of Toronto.

Synnex Canada, under the terms of the partnership agreement, will stock distribute BenQ’s full line

of digital lifestyle devices, including display, storage, projectors, scanners and digital camera products, among others.

BenQ also retains Summit FX as distributor to the audio/video market place and has hired AM&A of Montreal as its manufacturer’s representative here in Canada.

Ralph Tang, president of BenQ said, in a prepared statement, Synnex Canada has a great reputation among the Canadian resellers, from their commitment level to professionalism of the sales teams.

Alex Nobile, vice president of product management for Synnex Canada, also in a prepared statement said the BenQ partnership is an opportunity that will bring growth to both Synnex Canada and BenQ.

BenQ stands for Bring Enjoyment and Quality to life. The company has taken the middle letter in the “”and”” for its “”N”” in BenQ.

BenQ’s product line includes: LCD flat panel digital displays, internal and external optical storage drives, LCD TVs, digital projectors, digital home cinema projectors, digital cameras, wireless keyboards and mice, a foldable keyboard for Pocket PC/phone, a wireless foldable keyboards for PDA/Pocket PC and a Gamepad for Ipaq Pocket PC.

BenQ reseller program for Canada is called Qreseller. The Qreseller program will feature priority reseller support, lead referral program, demonstration product discounts, special promotional offers, monthly e-mail bulletins, dedicated Web site support, cash spiffs, and a bid desk.

BenQ revenue for 2002 was $5.6 billion up from $3.3 billion in 2001.

The BenQ Group is made of several other companies that manufacturer products such as media, wireless devices, desktop peripherals, and fiber optics. It also has a venture capital division.

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