BenQ Canada to go exclusive with Joybooks

Jimmy Davlouros, the newly hired vice-president and general manager of BenQ Canada, is putting a Canadian stamp on the soon to be released Joybook notebook.

The Joybook, BenQ’s first laptop, is being released in Canada before the U.S.

Davlouros, who joins BenQ from Samsung Canada, wants

to build an extremely narrow channel for the distribution of the Joybook in Canada.

“”Our strategy for notebooks is to accommodate one retailer and I have a choice of two national retailers,”” he said. Davlouros did not want to mention the names of the retailers involved.

BenQ Canada also wants to go exclusive with a single corporate account national distributor.

Davlouros stressed that this strategy is only for the Joybook notebook.

Currently, BenQ Canada has distribution partnerships with Ingram Micro, Tech Data, ALC Micro, Daiwa, Comtronic and Synnex.

“”The future is in notebooks. The overall marketing for desktop PCs is declining but for notebooks it’s skyrocketing,”” he said.

“”This is the ultimate multimedia notebook,”” he added about the Joybook.

It comes bundled with Q-media, BenQ’s own multimedia operating system which can link display devices such as mobile phones, PCs, digital cameras, recordable CD disk drives, and MP3 players to edit, store, transfer and share data.

BenQ joins an already crowded notebook space with IBM, HP, Sony, Toshiba, Acer, Fujitsu and many other white book system builders peddling products in Canada. Also, LG Electronics is considering bringing a notebook into the market.

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