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AWS launches major GenAI push, debuts new offerings at NYC Summit

Swami Sivasubramanian, vice president of database, analytics and machine learning (ML) at AWS is shown delivering his keynote address yesterday in New York City. Photo courtesy of Amazon Web Services, Inc.

Generative artificial intelligence (GenAI) will transform every application, industry and business and is finally taking shape due to an assortment of technological advances, Swami Sivasubramanian, vice president of database, analytics and machine learning (ML) at Amazon Web Services (AWS) said yesterday.

Speaking at the AWS Web Summit in New York City during a keynote address where he outlined seven new offerings all related to GenAI, he said he expects that “AWS services and capabilities will democratize the use of GenAI, broadening access for all types of customers, across all lines of business – from engineering to marketing to customer service to finance and sales.

“You might be wondering, with so much potential, why has this technology that has been percolating for many decades suddenly seen so much traction?

“GenAI has reached its tipping point, the convergence of technological progress and the value of what it can accomplish today. That’s because we have a massive proliferation of data and the availability of extremely scalable compute infrastructure, and (with) the advancement of ML technologies over time, generative AI is finally taking shape.”

In a blog released on Tuesday, Sivasubramanian wrote that “AI used to be the domain of a small group of researchers and data scientists. Today you can’t open a news feed without some reference to AI, and specifically generative AI.

“Think back to when a new set of technologies or a tech-enabled gizmo completely grabbed your attention and imagination. The first personal computers. The advent of the internet and the web. Email. Smartphones. These things changed our lives in ways that were hard to anticipate, and to perhaps appreciate, until we had some time with these technologies under our collective belts.

“We are at that moment again with AI and ML. I believe (they) are the most transformational technologies of our time. Which is why, for more than 20 years, Amazon has invested heavily in the development of AI and ML, infusing these amazing capabilities into nearly every business unit.”

AWS’ aggressive new GenAI strategy was evident with the release of an assortment of new offerings at the one-day conference that included:

In his blog, Sivasubramanian wrote that when it comes to GenAI implementation, “the key is to ensure that you actually pick the right AI-enabled tools and couple them with the right level of human judgement expertise.

“These models are not going to replace humans; they are just going to make us all vastly more productive. More importantly, you need to tune these models with your data in a secure manner, so, at the end of the day these models are customized for the needs of your organization.

“Your data is the differentiator and key ingredient in creating remarkable products, customer experiences, or improved business operations.”

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