Apple wants you to buy its $999 monitor stand, but it’s not the only option

Apple Inc. released its Pro Display XDR in parallel with the updated Mac Pro at its World-Wide Developer Conference yesterday, and its new $999 monitor stand garnered a lot of attention.

Alongside the Pro Display XDR, Apple demonstrated its new Pro monitor stand, which can smoothly transition between a variety of angle adjustments and swivel to turn the monitor into portrait mode. Apple priced this stand at $999 USD and won’t be including it with the monitor. In addition, Apple also announced a VESA monitor mount adapter for $199 USD.

Image source: Screencap of WWDC live stream.

While many have been baffled at the stand’s stratospheric pricing, it’s not the only option. Because it supports a VESA mount, it can be installed on any third-party VESA compatible stand. Although they don’t have the most innovative nor flexible hinge, quality stands can be bought for a tenth of the price Apple is charging.

A quick refresher on the Pro Display XDR monitor

Designed for creative pros, the Pro Display XDR features a 6K resolution in its 32” panel. It fully covers the DCI-P3 color gamut with 10-bit color depth, and its new backlight can maintain a 1,000 nits constant brightness or 1,600 nits peak brightness. And despite not being an OLED, Apple touts a 1,000,000:1 contrast ratio, though we don’t yet know if this is dynamic or static. During its WWDC presentation, Apple compared Pro Display XDR to a reference monitor and guaranteed its color accuracy. The monitor starts at $4,999 USD with a glossy screen and $5,999 USD with an anti-reflective glass etching.

Apple Pro Display XDR.

 

 

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Jim Love, Chief Content Officer, IT World Canada
Tom Li
Tom Li
Telecommunication and consumer hardware are Tom's main beats at IT Business. He loves to talk about Canada's network infrastructure, semiconductor products, and of course, anything hot and new in the consumer technology space. You'll also occasionally see his name appended to articles on cloud, security, and SaaS-related news. If you're ever up for a lengthy discussion about the nuances of each of the above sectors or have an upcoming product that people will love, feel free to drop him a line at tli@itwc.ca.

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