Apple tags the Rock to promote Siri

What better way to teach the masses about the applications of Siri than to team up with Hollywood’s number one star and the world’s busiest man, Dwayne “The Rock” Johnson?

With its “Dominate The Day” campaign, Apple Inc. aims to educate smartphone users about the daily utility of its digital assistant by taking viewers through a day with the Rock as he uses Siri to accomplish his life goals in but a measly afternoon.

https://www.youtube.com/watch?v=ufBLI6bB9sg

The nearly four minute ad starts with the premise that the Rock has such an impossible schedule – 25 appointments scheduled at 7:15 for instance – that he needs Siri’s help. It’s a neat and funny way for the tech giant to showcase some features that the majority of us know about, but don’t actively use on a daily basis.

While the ad itself won’t remind daily iPhone users to actually begin using these Siri features, it’s a fun and intelligent way to show off an aspect of the Apple ecosystem that the company has been increasingly promoting in the run up to the Siri-focused Apple Home device releasing later this year.

And there is no denying this move is effective. As of the time of this posting, the spot on YouTube has already reached 3 million views, and the style of the feature makes it perfect for a TV spot.

Now all we need is a Siri ‘The Rock’ voice option.

Would you recommend this article?

Share

Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication. Click this link to send me a note →

Jim Love, Chief Content Officer, IT World Canada
Alex Radu
Alex Raduhttp://www.computerdealernews.com
is a Video Producer for IT World Canada. When not writing or making videos about the tech industry, you can find him reading, watching TV/movies, or watching the Lakers rebuild with one eye open.

Related Tech News

Get ITBusiness Delivered

Our experienced team of journalists brings you engaging content targeted to IT professionals and line-of-business executives delivered directly to your inbox.