Apple reports best-ever Q2 even before Apple Watch sales

Apple Inc. didn’t even need to include this weekend’s sales of its hot new gadget, the Apple Watch, to post a record-breaking quarter as it released its financial results on Monday afternoon.

Apple says that it saw a profit of $13.6 billion on the quarter, compared to $10.2 billion last March. Apple is saying it’s their best quarter ever and it has largely come on the back of improved iPhone, Mac, and App Store sales, the majority of which came from outside of the U.S. International sales accounted for 69 per cent of Apple’s revenue for the quarter, the Cupertino, Calif.-based company says.

Here’s what we can glean from the line items in Apple’s quarterly financial report:

  • Apple saw the most improvement in its sales to China, which a year-over-year increase of 71 per cent in revenue there.
  • iPhone sales were up 40 per cent when looked at as a per unit basis, and 55 per cent when looked at from a revenue basis. That might indicate that consumers are opting for the more expensive iPhone models – with more on-board storage, or the bigger screen size in the iPhone 6 Plus, for example. In Canada, Apple says that iPhone sales were up even more – 80 per cent compared to the same period one year ago.
  • Mac sales were up a bit, by 10 per cent in terms of units and two per cent in terms of revenue.
  • iPad sales were noticeably down. There were 23 per cent fewer units shipped in the quarter, leading to a 29 per cent dip in revenue for Apple’s tablet.

Apple of course took the opportunity to remind investors that although this quarterly report didn’t include Apple Watch sales, the next quarter will. With some industry observers estimating between 2 million and 3 million pre-orders for the smart watch, that should help boost the profit margin even more.

“We’re off to an exciting start to the June quarter with the launch of Apple Watch,” said Apple CEO Tim Cook in a press release.

Apple is estimating its revenue will be between $46 billion and $48 billion next quarter.

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Jim Love, Chief Content Officer, IT World Canada

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Brian Jackson
Brian Jackson
Editorial director of IT World Canada. Covering technology as it applies to business users. Multiple COPA award winner and now judge. Paddles a canoe as much as possible.

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