And the Oscar for most Facebook likes goes to…

And the Oscar for most Facebook likes goes to...

Even if Sunday night’s Oscars broadcast was sort of boring, at least we could amuse ourselves by opening up our second screen of choice and taking part in the social media conversation about Hollywood’s big night.

While Argo was scooping up its expected award for Best Picture, Jennifer Lawrence was tripping on the staircase, and Ang Lee was surprising others with his win, the rest of us were either posting and reading about it all on Facebook and Twitter. Now that the night of awkward Seth McFarlane jokes and speech-interrupting Jaws music has come and gone, there’s some analytics providing insights into what the most popular topics were on social media and who was the most involved.

Facebook released an infographic (scroll down to view it) revealing the most talked about McFarlane moment was the joke about Sally Field the flying nun. Jennifer Lawrence won the most attention for her dress as she tripped over it to get to her award, and Ben Affleck got the most speech mentions when accepting the Best Picture award for Argo. Adele’s performance of Skyfall from the James Bond soundtrack scored the most mentions out of all the entertainment portion.

In Canada, Ontarians were the busiest talking about the Oscars, scoring a 7.3 out of 10 on Facebook’s “Talk Meter”, followed by B.C., and Manitoba. The talk meter, Facebook explains, is measured based on how much of an increase was seen in mentions the day of the event compared to baseline level of chatter.

On Twitter, the award winners tended to also garner the most mentions as Argo, Jennifer Lawrence, and Daniel Day-Lewis were talked about more than other nominees. Also, a full one-fifth of Tweets about Hugh Jackman referenced his role as Wolverine in X-Men. An infographic illustrating the statistics is provided by Silverbean.

(Editor’s Note: I must admit I contributed to the Facebook and Twitter chatter, mostly by wondering about where in the Star Trek timeline Captain Kirk’s intervention into the Oscars might have taken place).

Source | Facebook Newsroom

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Jim Love, Chief Content Officer, IT World Canada

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Brian Jackson
Brian Jackson
Editorial director of IT World Canada. Covering technology as it applies to business users. Multiple COPA award winner and now judge. Paddles a canoe as much as possible.

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