As a new feature on ITBusiness.ca for our special CMO Digital section, we’re featuring profiles of Canadian chief marketing officers and marketing executives. If you’re a CMO and you’d like to be included, get in touch by tweeting at @ITBusinessca.
Name: Shawn Chance
Title: VP of Marketing
How long have you been in your role? 3 months
What first made you interested in wearable tech?
Working with wearable tech for kids (Spy Gear) and seeing how it gave kids superpowers. How can we do that for grown-ups?
What is your favourite smartphone app and why?
Yahoo Weather – great UI and helps me plan my day.
Do you have a morning routine? If so, what does it look like?
I have a morning coffee ritual: Grind fresh, locally roasted beans. Pull manual espresso shot. Enjoy. Figure out how to make the world a better place. Repeat.
What is the most significant way you see the marketing field changing in the next five years?
Customer data: marketers will have access to the most (quantity) and best (quality) customer behaviour, preference and lifestyle data they’ve ever had. The biggest challenge with be how to sort through and analyze it.