Canadian agencies recognized for Facebook campaigns

Two Canadian advertising agencies are probably getting a lot of “likes” on Facebook today after being recognized at the Facebook Studio Awards.

The awards are given out annually (this is the second batch of them) to the best campaigns run on Facebook. Members of Facebook’s creative council gathered in New York in late March to judge entries from 59 countries in late March. The focus this year was more on content and story-telling rather than application development, according to the Facebook Studio page.

Reason Partners won a bronze award for its “Paint Chips Names for Men” campaign. It encouraged visitors to CIL’s Facebook page to come up with a more masculine name for a paint colour. Those who did received a $10 coupon off their next purchase of CIL Smart paint at Home Depot.

Taxi was on the shortlist for its “Merry Under the Mistletoe” campaign with Telus Corp.

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

Brian Jackson
Brian Jackson
Editorial director of IT World Canada. Covering technology as it applies to business users. Multiple COPA award winner and now judge. Paddles a canoe as much as possible.

Featured Story

How the CTO can Maintain Cloud Momentum Across the Enterprise

Embracing cloud is easy for some individuals. But embedding widespread cloud adoption at the enterprise level is...

Related Tech News

Get ITBusiness Delivered

Our experienced team of journalists brings you engaging content targeted to IT professionals and line-of-business executives delivered directly to your inbox.

Featured Tech Jobs