CMOs of leading companies are leveraging new technologies to build stronger brands, connect with customers, and drive sustained competitive differentiation. Find out how. Visit this site regularly for real-life stories, pragmatic advice, and lessons learned.
A CMO to Know: Salesforce Canada’s Tricia Gellman
TORONTO – Tricia Gellman is helping stake out uncharted territory for Salesforce.com. As the first CMO of the customer relations management (CRM) giant’s Canadian arm, she finds herself not only in charge of building its brand awareness but, along with Canadian sales head Richard Eyram, essentially running a division that employs some 1000 people across…
A CMO to Know: Kevin Suitor, TELoIP
Networking veteran believes 2017 is going to be a tipping point for software-defined networking
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Digital marketing tips from the CMOs of McDonald’s and Comedy Central
How would you run the marketing campaign for the roll out of a new Happy Meal toy? What about selling a new host for a popular and influential late night...
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The increase in online videos, the rise of social media, the ability to measure impact through metrics - today's digital marketers now have more tools than ever in their arsenal, and at IT Business.ca, we've been keeping track of the changes and advances as they happen. Here's a collection of articles outlining the marketing landscape for digital marketers today.
All communications are CASL compliant. Register to receive this free guide as well as emails about other product and services offerings that may be of interest to you from ITWC. By submitting this registration you are consenting to be contacted by a representative of IT World Canada, including by electronic message. This consent can be withdrawn at any time by clicking Unsubscribe on any email.
The most important marketing strategy you need for the 21st century http://t.co/9NiOQIAIvz #marketing @ayeletb @itbusinessca
— CMO Digital (@cmodigital) June 26, 2014
Meagan Simpson is a Jr. staff writer for IT World Canada. A graduate of Carleton University’s journalism program, she loves sports, travelling, reading and photography, and when not covering tech news she can be found cuddled up on the couch with her cat and a good book.
Currently a freelance writer. Former editor of ITWorldCanada.com and Computing Canada. An IT journalist since 1997, Howard has written for several of ITWC's sister publications, including ITBusiness.ca. Before arriving at ITWC he served as a staff reporter at the Calgary Herald and the Brampton (Ont.) Daily Times.
Dr. Catherine Aczel Boivie is a widely respected executive with over 30 years of experience in the leadership of advancing the value of information technology as a business and education enabler. Catherine is the Executive in Residence at the Beedie School of Business at Simon Fraser University. Prior executive roles includes: CEO and Chair Canadian Women in Technology (CanWIT), CEO Inventure Solutions and Senior Vice President of Information Technology/Facility Management for Vancity Credit Union (Canada's largest credit union); Senior Vice President of Information Technology and Chief Information Officer at Pacific Blue Cross and Canadian Automobile Association of British Columbia. Catherine is also an experienced board member serving on several boards, including those of Insurance Corporation of B.C. (ICBC), Commissioner for Complaints for Telecommunications Services (CCTS), the Burnaby Board of Trade, MedicAlert Canada, Real Eastate Board Of Greater Vancouver and Artsclub theatre. Catherine has a strong understanding of Board Governance and Oversight and received the ICD.D designation from the Institute of Corporate Directors. Dr. Boivie is the founding Chair and President of the Chief Information Officers (CIO) Association of Canada that has over 300 Chief Information Officers as members across Canada.
Staff writer for IT World Canada and former community reporter. When not writing about the tech scene, Alex is playing or watching basketball, reading comics and looking up slow-cook meals. He’s also a massive fan of bow ties.
