CMOs of leading companies are leveraging new technologies to build stronger brands, connect with customers, and drive sustained competitive differentiation. Find out how. Visit this site regularly for real-life stories, pragmatic advice, and lessons learned. Home of CMO Talks, a bi-weekly podcast that explores the evolving MarTech scene through in-depth interviews with top analysts and marketing practitioners. Hosted by ITWC’s CMO, Fawn Annan and supported by global IT intelligence leader IDC, each fast-paced, forward-looking 40-minute podcast challenges top marketing leaders to share their perspective on issues ranging from AI-powered analytics to account based marketing strategies. Every podcast will explore how our guests will drive customer experience and value in marketing over the next decade.
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Digital marketing tips from the CMOs of McDonald’s and Comedy Central How would you run the marketing campaign for the roll out of a new Happy Meal toy? What about selling a new host for a popular and influential late night...
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Hosted by Fawn Annan, President and Group Publisher of ITWC, & Jim Love, Chief Digital Officer at ITWC. Are you looking to recognize #Canadian clients or partners for their business transformation? If so, don’t delay on nominating them for one of ITWC’s annual #DigitalTransformation Awards. Apply now: https://t.co/42GYx6gnwE
— IT Business Canada (@itbusinessca) March 9, 2020
Image taken from #DTAwards 2019 Solutions Centre pic.twitter.com/UXRdLCFKiJ
Can be contacted at psehgal@itwc.ca or 647.695.3494. Born and raised in the capital city of India - Delhi - bounded by the river Yamuna on the west, Pragya has climbed the Himalayas, and survived medical professional stream in high school without becoming a patient or a doctor. Pragya now makes her home in Canada with her husband - a digital/online marketing fanatic who also loves to prepare beautiful, healthy and delicious meals for her. When she isn’t working or writing around tech, she’s probably watching art films on Netflix, or wondering whether she should cut her hair short or not.
As an avid technology enthusiast, Tom loves to fix, break, and talk about electronics. If you encounter him in the wild, please feed him with a CPU or two to keep him happy.
Lynn Greiner has been interpreting tech for businesses for over 20 years and has worked in the industry as well as writing about it, giving her a unique perspective into the issues companies face. She has both IT credentials and a business degree.
