Sales and Marketing Archives - Page 99

Microsoft offers Live Search rewards to lure Google, Yahoo users

Microsoft launched a comparative shopping feature in its Live Search engine on Wednesday. The service offers consumers a rebate on purchases made through the site, a scheme that could lure shoppers from Google

Published on: May 22nd, 2008 Jeremy Kirk

Five tech strategies to help you ‘tell your story’ and make a sale

"Sell the sizzle not the steak," is a favourite marketing mantra.But tech-based businesses are better off expounding on the benefits their product or services provide if they intend to break into the market,

Published on: May 21st, 2008 Nestor Arellano

Kimberly-Clark’s Big Idea promo that’s a blast on YouTube

“To successfully sell a product,” say the marketing folk at Kimberly-Clark, “you need a big idea.”The maker of Kleenex tissues, Huggies diapers, and Viva facial towels is typically associated with brands that are

Published on: May 20th, 2008 Joaquim P. Menezes

Free products equals big profits on the Web, says Wired editor

If there aren't any free lunches, you better be giving away some.That's the advice Wired magazine editor Chris Anderson has for you, especially if you're selling over the Web.Anderson reminded a room full

Published on: May 16th, 2008 Brian Jackson

How to get ahead in advertising – The Washington Post way

When The Washington Post Co. first selected 'SAP for Media' – in 2003 – to manage the entire ad sales cycle for its multiple brands the media conglomerate realized the risks involved. "SAP

Published on: May 16th, 2008 Joaquim P. Menezes

Four ways smart IT managers deal with sales calls

Ever wonder if your phone is the only one ringing off the hook with technology vendor sales pitches? It's not. Here's how other IT managers deal with the relentless vendor calls and e-mails.

Published on: May 15th, 2008 Computerworld Staff

Credit cards “won’t be” dominant payment mode in few years

Retailer dismay over increasing transaction costs and several new emerging technologies could soon disrupt the dominance of credit cards as a payment mode, say e-commerce specialists. A report titled: Disruption of the Payment

Published on: May 12th, 2008 Nestor Arellano

E-commerce takes off in Canada as online selling becomes simpler

Online sales in Canada continued to soar in 2007 as companies profited from offering instant gratification to customers (whether consumers or businesses), according to Statistics Canada.E-commerce continued its double-digit growth for the sixth

Published on: May 12th, 2008 Brian Jackson

How to use search engines and advertising to boost your online business and bottomline

You can't simply open a new Web site, sit back, and expect to welcome a horde of visitors showing up at your virtual storefront. If you want your online business to be successful,

Published on: April 24th, 2008 Richard Morochove

Seattle insurer no longer sleepless thanks to Canadian software tool

Everyone loves a good bargain.But if your job is procurement a surfeit of choice can be a mixed blessing.Often corporate procurement staff find it tough to determine which supplier or product they ought

Published on: April 3rd, 2008 Nestor Arellano

Using e-mail services to market effectively with less hassle

If e-mail is the killer app of the Internet, spam is the scourge of the same. Small businesses that reach out via e-mail campaigns, trying to do the right thing after listening to

Published on: March 27th, 2008 James E. Gaskin

Nine Inch Nails drives home solid lesson in Internet marketing with fast-selling Ghosts album

Giving away your product for free and charging $300 for it at the same time might not sound like a great business plan, but it is one strategy that is seeing a lot

Published on: March 6th, 2008 Brian Jackson

CEBIT : Making customer loyalty cards available on PCs

A German company wants to bring customer loyalty cards to the Internet while also making it easier for people to log in into multiple Web sites.Fun Communications' idea is to offer a portal

Published on: March 6th, 2008 Jeremy Kirk

Microsoft says counting clicks is pass

Microsoft has introduced a reporting tool for its online advertising platform that it claims measures the impact of online ad campaigns rather than merely counting clicks.The tool, called Engagement ROI, has been integrated

Published on: February 26th, 2008 Jeremy Kirk