Sales and Marketing Archives - Page 7

Microsoft Canada watches Igloo Software, continues partnership to leverage its intranet solutions go global

SAN ANTONIO, TX- Microsoft Canada’s Chief Technology Officer Stephen Tanaka said Waterloo-based intranet software solutions provider Igloo Software is a company to watch because of how fast it’s growing and that its services

Published on: September 13th, 2018 Shruti Shekar

‘Netflix’ for businesses tools, Shopify updates app store

Shopify’s app store is getting a facelift as the e-commerce company uses machine learning to try and create a more personalized experience for users. The Ottawa-based company announced the changes on Wednesday, with

Published on: September 7th, 2018 Meagan Simpson

Salesforce adds new features to Sales Cloud platform

Leading up to its annual Dreamforce conference later this month, Salesforce announced Thursday new features for its Sales Cloud platform to help improve sales, billing and marketing. The customer relationship management (CRM) giant

Published on: September 6th, 2018 Meagan Simpson

Staying relevant in the age of ecommerce: a Salesforce report

More than half of all consumers now prefer to shop online, and traditional retailers hoping to compete in a world of ever growing digital commerce will need to have a customer-first mindset, according

Published on: September 5th, 2018 Meagan Simpson

Google Ads focusing on small businesses in re-brand

Google is following suit with other online platforms, focusing on small- and medium-sized businesses (SMBs) and attempting to make it easier to reach target audiences with its updated advertisement service. Google Canada recently announced

Published on: September 4th, 2018 Meagan Simpson

Huawei marketing plan turns TIFF attendees into red carpet paparazzi

Huawei Canada’s decision to partner with the Toronto International Film Festival (TIFF) is one way to teach the market how to use technology, according to the Chinese smartphone giant's Canadian director of marketing.

Published on: September 4th, 2018 Shruti Shekar

Hashtag Trending – Airbnb as landlord; content marketing is broken; Trump’s SEO rant

Airbnb might be your next landlord. Find out why content marketing is broken. And Donald Trump complains about Google’s search results. Trending on LinkedIn, Airbnb’s best growing segment are year-round rentals owned by

Published on: August 29th, 2018 Brian Jackson

Amazon begins to offer monthly subscription service to Prime

Amazon Canada will now be offering a monthly subscription alternative to Prime, its exclusive service for video, music, and shipping for customers. An Aug. 28 press release said the monthly service will be

Published on: August 28th, 2018 Shruti Shekar

WestJet launches AI chatbot to improve customer experience

WestJet Airlines Ltd. has launched an artificial intelligence (AI) powered chatbot, the first of its kind for a Canadian airline. The low-budget airline made the announcement Monday, calling the chatbot a quicker and

Published on: August 27th, 2018 Meagan Simpson

Canadian AI marketer grows team

Toronto-based Atomic Reach continues to grow and shake up the field of content marketing, announcing two new additions to its executive team. It was announced last week that Paul Roscoe would now be

Published on: August 24th, 2018 Meagan Simpson

Two Toronto businesses team up to bring virtual reality to artwork

An art gallery is using virtual reality (VR) to help market and sell local works of art. Slanted Door, a Toronto-based art gallery and café, has teamed up with VusionVR Inc. to create

Published on: August 20th, 2018 Meagan Simpson

How Lenovo’s new NA president plans to expand the company’s SMB presence

Joining Lenovo was a bit of a calling, the company's new president for North America, Matthew Zielinski, said in a recent interview. "The chance to be a part of the reinvention in a

Published on: August 17th, 2018 Lynn Greiner

Toronto-based software startup points AI at solving B2B’s biggest sales problems

After your Saturday morning coffee and a pancake breakfast with the kids, perhaps you pick up a list of chores. Perhaps you stare at these tasks, each of them daunting in its own

Published on: August 15th, 2018 Brian Jackson

Ontario to begin legal marijuana sales with online-only model

Doug Ford's Progressive Conservative Ontario government announced this afternoon that it will be rolling out online sales of marijuana when it becomes legal in October. Finance Minister Vic Fedeli and Attorney General Caroline

Published on: August 13th, 2018 Shruti Shekar

Roots uses AI to redesign its website with a focus on user experience

It isn't easy for a business to stick around for 45 years and remain relevant in the digital age, even if your brand is as iconic as Roots Canada - but to avoid

Published on: August 10th, 2018 Meagan Simpson