Sales and Marketing Archives - Page 6

Good data, better engagement and CMOs 3.0 – CMO Talks with Drift CMO Tricia Gellman

Sales and marketing have evolved in recent years to the point where, according to Drift CMO Tricia Gellman in a recent chat with ITWC President and CEO Fawn Annan, technology and the ability

Published on: April 16th, 2020 Glenn Weir

Technology, privacy and consent as currency – CMO Talks with Gerry Murray of IDC

With all that’s been happening technology-wise over the past decade or so, it might be tempting to form the belief that the world is now deep into the tech revolution. However, as IDC

Published on: April 2nd, 2020 Glenn Weir

CMO Talks podcast: Talking to the experts about MarTech

Today’s marketers have become snipers rather than shotgun practitioners from a by-gone era. As the technology people use in their daily lives has changed, marketers have the ability to collect consumer information –

Published on: March 31st, 2020 Steve Proctor

Canadian ICT spending could shrink by 5 per cent in 2020: IDC

As the world responds to the COVID-19 pandemic, Canada’s ICT spending is expected to shrink by up to five per cent in 2020, according to a new IDC report. The IDC report predicted

Published on: March 26th, 2020 Tom Li

Shopify ranks among top e-commerce platforms, according to SoftwareReviews awards

Top e-commerce platforms were recognized by the 2020 eCommerce Data Quadrant Awards from SoftwareReviews recently and Canada's e-commerce giant ranked among the top award earners. With a composite score of 8.2, Shopify Plus

Published on: February 24th, 2020 Buckley Smith

Shopify joins Facebook’s Libra Association

Shopify announced today that it has joined the Facebook-founded Libra Association, becoming the first new member of the organization since it was officially unveiled with 21 other partners last October. As the latest

Published on: February 21st, 2020 Pragya Sehgal

Canadians spend more when they use cards, but most SMBs still make it hard for them to do that

Nearly 90 per cent of Canadian consumers think it’s important to support local small and medium businesses, but according to a recent report, SMBs have a hard time reaching those consumers. Worse yet,

Published on: February 12th, 2020 Pragya Sehgal

Microsoft Canada president says startups should collaborate more, but ‘not to the point of giving up your secrets’

By Dave Gordon Describing the roster as “phenomenal,” Microsoft Canada’s president, Kevin Peesker, remarked on the groundbreaking startups and tech innovators who presented at the recent Ingram Micro Cloud Comet Competition. “To witness

Published on: December 16th, 2019 ITBusiness Staff

State of Salesforce report says customer satisfaction and retention primary goals for AI investments

In conjunction with Salesforce's annual conference, Dreamforce, last week, Bluewolf, a global consultancy and Salesforce strategic partner, released its annual report on how the best companies use Salesforce. The State of Salesforce collected

Published on: November 27th, 2019 Lynn Greiner

Sales people can win over more customers by doing this

"How to Become Your Customers' Emotional Favourite" is the first in a series of "Closing the Sales Gap" webinars that will be featured regularly on IT Business. Many sales people make the mistake

Published on: November 20th, 2019 IT World Canada Staff

‘We promise we will work with everybody’ says Salesforce CEO

Partnership was a key theme at Dreamforce, Salesforce's annual user conference. "We would love to do everything, but we can't," said Marc Benioff, chairman and co-chief executive officer during his keynote. "We realize

Published on: November 20th, 2019 Lynn Greiner

Shopify introduces Shopify Email, a new email marketing tool

Shopify has introduced Shopify Email, a new email marketing tool that aims to make email marketing easy for its  “new-to-marketing” merchants or those without any technical or marketing expertise, the company announced today.

Published on: November 6th, 2019 Pragya Sehgal

Small businesses outside of big cities driving Shopify’s merchant base in Canada

There are over 34,000 Shopify merchants in Canada living outside of the six major urban centers, representing more than 64 per cent of all Shopify merchants in Canada, reveals Shopify’s first global impact

Published on: October 31st, 2019 Pragya Sehgal

Amazon releases Amazon Business and Business Prime in Canada

Amazon.com is finally releasing Amazon Business and Business Prime - which launched in the U.S. in 2015 and 2017 respectively - to Canadian businesses, as announced by the company today. “Whether for hospitals,

Published on: October 29th, 2019 Buckley Smith

Survey reveals growth in use of online videos among Canadian marketers and marketing agencies

The 13th annual digital marketing pulse survey revealed a continuous growth in the usage of online video and said that this could be an extension of the television era. The study, carried out

Published on: October 7th, 2019 Pragya Sehgal