On this page, you will find stories, blogs, podcasts, and videos focused on MarTech tools, the changing role of the Chief Marketing Officer (CMO), and sales as it applies to technology innovation. Specific story topics will include CMO profiles and advice. marketing automation, e-mail lists, social media marketing, the importance of brand, content tracking, location-based marketing, web analytics, lead management and digital analytics, advertising, and campaign management. CMO Digital is the home for CMO Talks, a twice-monthly podcast hosted by ITWC CEO & CMO Fawn Annan. Why not subscribe to the monthly newsletter and get the most recent MarTech news delivered directly to your inbox?
Today’s marketers have become snipers rather than shotgun practitioners from a by-gone era. As the technology people use in their daily lives has changed, marketers have the ability to collect consumer information –
Top e-commerce platforms were recognized by the 2020 eCommerce Data Quadrant Awards from SoftwareReviews recently and Canada's e-commerce giant ranked among the top award earners. With a composite score of 8.2, Shopify Plus
Shopify announced today that it has joined the Facebook-founded Libra Association, becoming the first new member of the organization since it was officially unveiled with 21 other partners last October. As the latest
By Dave Gordon Describing the roster as “phenomenal,” Microsoft Canada’s president, Kevin Peesker, remarked on the groundbreaking startups and tech innovators who presented at the recent Ingram Micro Cloud Comet Competition. “To witness
In conjunction with Salesforce's annual conference, Dreamforce, last week, Bluewolf, a global consultancy and Salesforce strategic partner, released its annual report on how the best companies use Salesforce. The State of Salesforce collected
Published on: November 27th, 2019 Lynn Greiner @lynngr
Partnership was a key theme at Dreamforce, Salesforce's annual user conference. "We would love to do everything, but we can't," said Marc Benioff, chairman and co-chief executive officer during his keynote. "We realize
Published on: November 20th, 2019 Lynn Greiner @lynngr
Shopify has introduced Shopify Email, a new email marketing tool that aims to make email marketing easy for its “new-to-marketing” merchants or those without any technical or marketing expertise, the company announced today.
There are over 34,000 Shopify merchants in Canada living outside of the six major urban centers, representing more than 64 per cent of all Shopify merchants in Canada, reveals Shopify’s first global impact
Amazon.com is finally releasing Amazon Business and Business Prime - which launched in the U.S. in 2015 and 2017 respectively - to Canadian businesses, as announced by the company today. “Whether for hospitals,